Legal
Privacy policy
Last updated: 4 October 2026
This policy explains what personal data TrendSurge collects through this website and the waitlist, why we collect it, and the choices you have. We keep it short and collect as little as we can.
Who we are
TrendSurge is operated by [Company legal name LLC], a company registered in [US state], United States (“we”, “us”). We are the controller of the personal data described here. Contact us about privacy at hello@gettrendsurge.com.
What we collect
- Your email address, when you join the waitlist.
- Optional answers you choose to give after confirming: the country you sell in and the stage of your store.
- Signup details: which form you used, campaign tags in the link you followed (such as utm_source), the consent wording you agreed to and when, and when you confirmed or unsubscribed.
- Technical data: your IP address is used briefly in memory to stop spam and abuse. We do not save it in our waitlist database. Our hosting provider may keep standard server logs for security.
We don't ask for payment details, and we don't buy or sell personal data.
How we use it, and our legal basis
| Purpose | Legal basis (UK and EU GDPR) |
|---|---|
| Sending the confirmation email, early-access news and our weekly product-trends email | Your consent. You can withdraw it at any time. |
| Tailoring early access using your optional answers | Your consent |
| Preventing spam, fraud and abuse of the signup form | Our legitimate interest in keeping the service secure |
| Remembering that you unsubscribed, so we never email you again | Our legitimate interest and legal obligations |
Cookies
This website does not use cookies for tracking or advertising. If we add analytics or other cookies later, we will update this policy and ask for your consent where the law requires it.
Who we share it with
We use a small number of service providers who process data only on our instructions:
- Hostinger: hosts the website and the waitlist database.
- Resend: delivers our emails.
We may also disclose data if the law requires it. Some providers may process data outside the UK or the European Economic Area. When that happens, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses.
How long we keep it
- If you never confirm your email, we delete the signup within 90 days.
- If you confirm, we keep your details until you unsubscribe, ask us to delete them, or we close the waitlist.
- If you unsubscribe, we keep only your email address and the date, so we can make sure we never email you again.
Your rights
Depending on where you live, you can ask us to:
- give you a copy of your data, or send it to another service
- correct or delete your data
- restrict or object to how we use it
- stop emailing you: use the unsubscribe link in any email, at any time
Email hello@gettrendsurge.com and we'll reply within one month. You can also complain to a data protection authority, such as the UK Information Commissioner's Office or the authority in your EU country.
Children
TrendSurge is for business owners and is not intended for anyone under 18.
Changes to this policy
We'll update this page when our practices change, for example when the TrendSurge app launches with accounts and subscriptions. The date at the top shows the latest version. If a change is significant, we'll email waitlist members.